No etiquette

These past days have been intense. Busy, heavy at moments and full of situations that reminded me how important it is to stay focused on what truly matters. There are things that are better left behind, especially when the goal is to keep growing and maintain a healthy and stable environment for everyone involved.

We recently had our Posada dinner, a Christmas tradition in Mexico where people gather to share food, enjoy each others company, and simply slow down for a moment. It was a warm and meaningful evening that helped all of us reconnect. The girls organized most of the event themselves, including a surprise gift exchange. Even though I did not participated in the exchange because I had to help organize that part, they included me with thoughtful gifts that I appreciated very much, they treated me very kindly. They gifted me pajamas, chocolates and a pair of Naruto socks. And no, I am not an otaku, but the socks were great. From my side, I wanted to surprise them offering them that dinner at the place they chose as a small thank you for everything they have done for the agency and for their strong performance. We enjoyed some drinks, shared a good time, and they even tried their luck at a claw machine. A Pikachu plush became our new Cuties mascot.

Now, the stressful part. As I mentioned in the forum, there was a situation where one of the girls was manipulated into leaving the agency. This was done with the intention of keeping her exclusive elsewhere, and the method used crossed a line. Her peace of mind was affected just to provoke her and make her react. That was the moment I decided to close that chapter for good. That was something I could not ignore. I prefer to handle things properly with clarity and being direct and brutally honest but with respect, never by pressuring or confusing anyone. That moment made me decide to close everything related to the past once and for all. Old issues such as the stolen name, abandoned advertising, and work  of 10 years I did left behind no longer matter, because  I always say that only hard work gives good results, real results only come from real effort. I stayed patient for many months despite these problems, but this last incident showed me it was time to take the right steps. I did not want to influence anyone or ask for exclusivity through manipulation. Instead, I spoke to the girls directly, thanked them for everything and told them it was time to choose freely. Their decisions had to come from their own judgment. They took the time to think and informed me of their choices. I appreciate their trust, and now it is time to continue building a healthier environment, take our work more seriously, and move this project to the next level.

Now that this situation has finally been resolved, I can already see the girls becoming more organized and genuinely interested in offering something extra to the clients. They have been discussing ideas for deals, small promotions and ways to add more value, and I am more than willing to help them shape those ideas properly. Isabella had implemented something similar in the past, and it worked beautifully as a reference point. Seeing them take the initiative like this shows me they are beginning to take the job more seriously and are ready to elevate everything we are building here.

Clients have also noticed the consistency in the work, something that reflects the energy the girls have put in lately. Many of them even decided on their own to take Christmas photographs for the site. I usually avoid seasonal photos because they become outdated quickly, but they wanted to do it anyway and I respected that initiative.

We also have new faces at Cuties. Lulu and Katherine have joined us after previously asking for information and keeping things pending for some time. Now it seems they decided to take the step. Katherine has a formal job with limited hours, so we will adjust her schedule accordingly. This gives me the chance to manage their promotion properly from the start.

Catalina has also been a remarkable discovery. She already has excellent feedback and continues to surprise clients with her personality and professionalism.

And just a quick reminder, some of the Cuties are taking short breaks or heading back to their hometowns for the holidays. Annie and Brianna will be away for a bit, and Irina will also be taking a full month off starting next week. These are her last days before her vacation, so this is the moment to catch her while you can.

You may have noticed the website now shows a Christmas theme. I enjoy keeping the page dynamic and visually refreshed. Last time the theme was Halloween, and now it felt right to change it again for the season.

All these changes, challenges, and new beginnings remind me of something important. Growth is not only about adding more people or improving numbers. It is about creating an environment where everyone feels respected, valued, and able to give their best. As long as we stay committed to that, the agency will continue moving toward something better, step by step, with purpose and integrity.